This is brand identity + UX/UI design for a local record store in Milwaukee–Bullseye Records.

For hierarchy of information, the choice of simple but fun colors and shapes were used to reference sound media while creating a home for it to best be showcased. Records have always been a unit for wild design and illustrations. This website wants to take a bow and let those records sign (no pun intended), while still evoking the energy of the shop they belong to.